Honesty. Trust. Quality.

52°N helping you to navigate the journey ahead

52°N Providing Financial Strategy, Business Consultancy and Translation Services through an international lens.

52°N has international roots in the UK and Finland. Our unique approach combines the Finnish philosophy of SISU with a deep knowledge of the complex financial landscapes of the “Silicon Fen” in Cambridge and the financial centre of the world, London. We understand that every company is different and we take great care to ensure that our service is tailored specifically to your needs. We are passionate about supporting you on your corporate journey, offering trusted advice that will help you realise your ambitions.

The 52°N Approach & Values

Before we begin any project, it is critical that we understand your business and your business’ needs.

Therefore, we offer a free no obligation initial meeting to allow us to get to you know you, understand where you are now and what you would like to achieve, so that we can support you in the most appropriate way. Honesty, Trust and Quality underpins everything we do here at 52°N.

Ready to take the next step? Get in touch with the team.

Our Services

Financial Review and Strategy

Your company has grown through entrepreneurship, but is the whole team still heading in the same direction? Excellent cost management and analysis creates the correct discipline for tough times.

Working
Capital

We understand that your working capital is the life blood of your business and cashflow will always be critical. We will help you to review the full working capital cycle to optimise your current practices.

Company
Funding

Funding needs can arise for a number of reasons and you may not be getting the answers you want from your current provider. We will help you to present your business in the best way.

Financial Risk Management

It is important to understand the risks and opportunities of market movements and how this may impact your business these days. Do you already have a Treasure Policy in place?

Corporate
Actions

Change can be daunting but also exciting. There are many big decisions you can make whilst running your business and we are there to support you through these significant times.

Translation
Services

Using English as a second, universal language can give you a competitive advantage, opening the door for a new group of customers. Ilona Campbell Translations at 52°N can help you.

Non-Executive Directorships

We understand that running a business is challenging and you must regularly make strategic choices that can have a lasting effect on you and your business. Ask us for perspective.

Tailored
Training

Training is a vital part of your company’s and employees’ development in ensuring that everyone reaches their potential. We recognise that training is critical for the long term success.

Matthew Campbell Consultant

Matthew has built a successful career in corporate banking in the UK over a 13 year period, most recently working in London and Cambridge. He has a depth of experience working with companies of all sizes from SMEs to large FTSE listed companies across a broad range of sectors. This gives him an excellent perspective into the financial management of companies, along with the opportunities and challenges that are faced by businesses. Matthew is passionate about using his knowledge to help companies achieve their short term and strategic goals with creating a clear and focussed path to achieve this, be it through minor operational amendments to significant changes in strategy.

Ilona Campbell Translator

Ilona has spent 13 years in Cambridge, UK having moved there from Kajaani at a young age. Before returning to Finland, Ilona spent 11 years working at a world-renowned University Hospital. She has extensive experience in project and operational management at a senior level.

Ilona is fluent in English at conversational and business level. She holds a Cambridge Certificate for Proficiency in English Language certification as well as a Lean Six Sigma Green Belt from the Cambridge Judge Business School.

Reach us

You can reach us via email, phone or the contact form.

Matthew Campbell
041 314 0202
matthew.campbell@52degreesnorth.fi

Ilona Campbell
041 313 4893

Copyright © 2021 52°N. All rights reserved. www.52degreesnorth.fi.

Financial Review and Strategy

Your company has grown through entrepreneurship, but is the whole team still heading in the same direction?

No matter what phase of your business, it is important that the right controls and KPIs are in place.

Cost management is critical to the long term success of the company, and one that can be overlooked particularly when sales are growing. Excellent cost management and analysis creates the correct discipline for tough times.

Consideration also needs to be given to the changing corporate landscape, with greater focus on sustainability and shifting demographics.

We will explore these areas with you in more detail and help to ensure that your company has the right controls and KPIs in place to achieve your company

Please contact us to discuss your needs in more detail.

Working Capital​

We understand that your working capital is the life blood of your business and no matter what stage of your company journey, cashflow will always be critical.

We will help you to review the full working capital cycle and explore your processes to optimise your current practices. We will ensure you get the right processes in place will help to boost your cashflow and minimise the amount of funding required, or potentially increase your cash balances.

What could this additional cashflow do for your business?

In addition to maximising your working capital we can help you in reviewing potential funding packages to support further working capital generation, particularly with the growth of asset based lending.

Please contacts us to discuss your needs in more detail.

Company Funding

Funding needs can arise for a number of reasons, both good and bad, and you may not be getting the answers you want from your current provider. As it is becoming more common for detailed funding applications to support the funding negotiations with your new/existing funding partners; we can assist and shape not only the funding request but also be alongside you for the negotiations with the prospective funders.

There could be a number of products available to you and there are new lines of funding being developed as financial institutions have greater focus on their capital and sustainability funding. We will explore these with you and help you to present your business in the best way possible from the funder’s perspective.

Also would our working capital service be beneficial to you to potentially reduce your funding need? Please contact us to discuss your needs in more detail.

Financial Risk Management ​

There are a number of financial market risks faced by your company including;

  • interest rates
  • currency
  • commodity prices
  • inflation

It is important to understand the risks and opportunities of market movements and how this may impact your business.

Whilst many people speculate in the financial markets, we know it is important to have a Treasury Policy in place covering all aspects of financial risk. This should include clear guidance on whether you are willing to accept the risk or transfer the risk through hedging. This will also give clear guidance and responsibilities to all involved.

Do you have a Treasure Policy in place? If so, when was the last time it was reviewed?

Please contact us to discuss your needs in more detail.

Corporate Actions

Change can be daunting but also exciting. There are many big decisions you can make whilst running your business and we are there to support you through these significant times.

You may be considering a number of corporate actions:

  • mergers
  • acquisitions
  • restructuring
  • management buy-out
  • selling your business
  • raising equity

Each one of these brings challenges but each one can be the next step to fulfilling your ambition. Are you considering or planning change in your business?

We offer a range of services to align to your needs.

Please contact us to discuss your needs in more detail.

Translation Services

The importance of language strategy in today’s business world cannot be undervalued. Whilst it is normal practice and in fact is expected for larger corporations to offer information, products and services in a number of different languages, this is now becoming imperative for smaller local businesses.

Have you considered a language strategy?

Using English as a second, universal language can give you a competitive advantage, opening the door for a new group of customers.

Would you benefit from support with corresponding with your clients or partners in English?

Ilona Campbell Translations at 52°N can help you:

  • emails & correspondence
  • websites
  • subtitles
  • adverts & campaigns
  • proof reading

Please contact us to discuss your needs in more detail.

Non-Executive Directorships

We understand that running a business is challenging and you must regularly make strategic choices that can have a lasting effect on you and your business.

We can provide you an independent perspective through adhoc projects or assist you on a much larger basis exploring a full strategic review with you.

In addition to this we offer Non-Executive Directorships, offering a fresh opinion to your established board.

Our international perspective and  broad sector experience with a wide range of company sizes, puts us in an excellent position to support you and your business in your current and future strategic decisions.

Please contact us to discuss your needs in more detail.

 

 

Tailored Training

Training is a vital part of your company’s and employees’ development in ensuring that everyone reaches their potential.

However we recognise that training can take up time of the business and management, but is critical for the long term success.

We offer bespoke training packages which are tailored for the target audience’s current level of understanding. These courses typically focus on;

  • cost management
  • working capital
  • seeking funding
  • presenting to funders
  • risk management

We would be delighted to discuss if we can tailor the right option for your business.

Please [contact us] to discuss your needs in more detail.